On April 20th, the Independent Film and Television Alliance (IFTA) will moderate a production conference that aims to embrace the ever growing financial and distribution markets. The conference will hear from digital marketing experts Adam Chapnick (IndieGoGo.com) and 65 StringMedia, Inc’s co-founder, Damian Hagger, as well as Hal Sadoff (film finance consultant) and the president of Arc Entertainment, Rich Goldberg, among others. IFTA Chairman Pierre David (Producers Committee) will monitor the conference, with Eli Roth (Hostel, Cabin Fever) giving the Keynote Address.
Discussions will include breakdown on the increasingly smaller gap between the big budget and smaller budget films’ abilities to reach an audience (and gain a profit), analysis on the modern conventions used by filmmakers today for distributing and marketing films, and an exploration into how to profit from these techniques. And of course, panelists seek to analyze how this is currently redefining the film as an industry today.
Tickets are $90 for the non-IFTA members ($60 for members), and it will be held at the Four Seasons hotel in Los Angeles.
The conference is called “Cost Isn’t An Obstacle Anymore! New Avenues to Finance, Produce & Distribute Films at Any Budget.” Now, this is a pretty bold statement. IFTA’s production conferences generally present a great sense of hope for the future, but perhaps they’re a little too hopeful for the independent filmmaker’s abilities to even finance the film, let alone market and distribute it effectively. And even if they can, with big productions vying for the same marketing techniques as the smaller budget films, the competition for an audience will be even greater.
On the other hand, this could be a good thing. Maybe, then, audiences will take note on what entails good storytelling. Or am I being the hopeful one now? Whatever the case, I wish emerging filmmakers could be a part of the discussion as well. It’s great to see people in the industry discuss and analyze the trends within this ever-transformative medium, but I also want to hear from festival winners or viral (webisodes!) filmmakers… heck, even Spike Lee and his Red Hook Summer campaign. Let’s not only make this a conference but also a discussion from various voices, not just the industry leaders. And perhaps we’ll all be able to learn from each other and grow as artists.
Check out Christina C’s post on marketing in the industry today here. And let’s hope someone will live tweet from the event so we can get some insiders information as well. Thoughts?