5. Bigger, more participatory audience. According to Mashable.com, Tumblr hit “15 billion monthly pageviews and 120 million monthly unique visitors” in the beginning of this year. No restrictions for fans who don’t have their own Tumblr account to view your page.
4. Easier mobile use. There’s an Tumblr app fit for almost every device, so no excuses on not engaging with your audience, even on-the-go.
3. Simplicity is key. Just visit #whatshouldwecallme. Tumblr has no distractions, just space to quickly blast visual content and production updates.
2. It’s free. Put that domain registration money back in the production budget. Fine, if you want to cut out the tumblr.com part, then buy the domain.