Tag Archives: campaign

GoGo Starting Your IndieKick?


If I had to guess the top Indie film buzzword for 2011, I would definitely place bets on “crowdfunding”. Who hasn’t gotten an email, Facebook spam, Twitterfeed clog or plain in-person begging for so-and-so’s IndieGoGo or Kickstarter project? Or perhaps you’ve been that campaigner glued to their screen typing in a shortened campaign url to anyone who ever knew you.

I was taught to believe like most of my peers, film folk outside the studio system would have to move heaven and earth to pay for their projects. Fast-forward to today, where any Joe with a 7D can raise up to $80,000 from complete strangers! The crazy part is that a lot of the contributors put their dollars in film projects they can’t even see past the idea stage.

According to the Kickstarter.com blog, 14 of the 174 films selected for the 2012 Sundance Film Festival were projects raising funds on their site. Overall, the 10 features and 4 shorts received more than $370,000 from Kickstarter backers in 2011. Just…wow.

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